Arkansas State University Work Artifacts

Social Media Proposal

Overview

This project focuses on developing a strategic plan to elevate the social media presence and engagement of the Arkansas State University (ASU) Red Wolves Football Program. By utilizing targeted social media campaigns, analytics, and audience insights, the initiative aims to boost brand visibility, fan interaction, and ticket sales. This document serves as a comprehensive guide for executing effective media strategies that align with ASU's broader objectives.

Objectives

• Increase Brand Visibility: Target a 15% enhancement in visibility within six months through focused social media efforts.

• Boost Fan Engagement: Aim for a 20% rise in social media engagement over the next quarter.

• Generate Ticket Inquiries: Strive for 500 ticket inquiries each month via social media platforms.

• Enhance Alumni Engagement: Develop content specifically for alumni to strengthen connections with former students.

Strategies

• Social Media Audit: Perform a thorough evaluation of current social media performance, analyzing metrics such as engagement, reach, and content effectiveness.

• Tailored Content: Create content strategies informed by audience insights, including demographic data and optimal engagement times.

• Paid Advertising: Leverage platforms like Facebook and Instagram for targeted advertising to promote games, ticket sales, and merchandise.

• Fan Engagement Campaigns: Initiate activities such as contests, giveaways, and polls to foster active participation from fans.

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Audience Insights

• Conduct an analysis of demographic information, engagement patterns, and audience preferences to effectively tailor content.

Competitor Analysis

• Assess key competitors to identify areas for improvement and opportunities for ASU's program to stand out.

Budget

• The projected budget for implementing these strategies is per month, encompassing analytics, advertising, and engagement initiatives.