University of Mississippi Work Artifacts
Video Production Brief
Overview
My project, PrimeTime 77, is designed to combat the sedentary lifestyle that has become increasingly common in America, particularly among youth. By promoting the numerous benefits of sports and physical activity, I aim to inspire individuals of all ages to engage in healthier lifestyles and foster a sense of community through athletic participation.
Objectives
Increase Brand Awareness: Elevate the visibility of PrimeTime 77 within the target market to attract new customers.
Establish Long-term Relationships: Build lasting connections with customers that lead to repeat business and loyalty.
Encourage Participation in Sports: Motivate individuals, especially youth and their parents, to engage in sports and physical activities.
Drive Engagement: Create compelling content that resonates with the audience, prompting them to interact with PrimeTime 77 through social media and other platforms.
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Storyline
The video will highlight the fun and teamwork involved in sports, aiming to shift perceptions about athletic activities and inspire greater participation.
Targeted Audience
I am targeting parents of athletic children, high school students, Millennials, and former Division 1 athletes.
Production Details
The project includes a comprehensive timeline for script development, filming, and post-production, with specific roles assigned to team members. The final product will feature dynamic sporting scenes and a compelling call to action, encouraging viewers to engage with PrimeTime 77.
Strategic Business Expansion Proposal
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Overview
H&H Financial Services is poised to embark on an ambitious journey to expand its operations beyond domestic borders, targeting multi-ethnic markets in Asia and Europe. This proposal outlines a strategic plan that leverages the firm’s strengths, addresses its weaknesses, and capitalizes on emerging opportunities in the global financial services landscape. By embracing cultural diversity and technological advancements, H&H aims to enhance its service offerings and foster deeper customer relationships.
H&H Financial Services, based in Oxford, MS, provides a comprehensive range of financial solutions, including accounting, banking, brokerage, and investment services. Recognizing the importance of adapting to various cultural environments, the firm aims to align its business model with the growing trends of globalization and cultural diversity in the financial sector.
Objectives
Market Expansion: To establish a strong presence in international markets, particularly in Asia and Europe, by understanding and catering to the unique needs of diverse cultural groups.
Service Enhancement: To improve service delivery through technological investments and personalized customer experiences, thereby increasing customer satisfaction and loyalty.
Financial Growth: To achieve measurable growth in revenue and profits by optimizing inventory management and strategically managing real estate assets.
Cultural Integration: To effectively integrate diverse cultural perspectives into the business model, ensuring that marketing and service strategies resonate with local audiences.
Strategic Focus
The proposal highlights the necessity of understanding cultural differences and values in marketing and service delivery. H&H plans to invest in technology infrastructure and integrated marketing communications to support its global strategy, aiming to create personalized customer experiences that foster loyalty and satisfaction.
Tactics
Inventory Management: Streamline inventory and private-label sales to boost gross profit and net income.
Real Estate Strategy: Liquidate non-essential real estate assets to reduce debt and reinvest in core business areas.
Social Media Engagement: Leverage social media platforms to effectively engage customers and promote services.
Evaluation Metrics
H&H will implement measurable metrics to evaluate the success of its global expansion initiatives, including:
Growth in revenue and profits.
Customer satisfaction assessed through bi-annual surveys.
A performance dashboard to track key metrics and share results with stakeholders.